In
these still early days of social media, folks struggle with how much of
themselves to share online and who should be allowed to see it. And I’ve heard many
professionals insist they don’t want coworkers to have access to their private
lives via Facebook, winching from social media the way the Amish would
photographs.
But
it’s becoming increasingly clear that walling off your personal life from the
online world is not just difficult, but perhaps not even necessary, and maybe
even a handicap. In some cases it’s become a negative to be a digital hermit.
So just as face-to-face interactions require tact, perhaps it’s more useful to
ponder what to share and what to keep private.
Because
I’m a Realtor and a writer, I embraced Internet exposure. Anything to get my
name out there. And when it came to posting political beliefs on Facebook, I
always felt, “Hey, this is part of who I am. I’m not hiding it.” But sitting in
a continuing-ed real estate class 18 months ago, the PowerPoint presenter, with remote in hand asked, “Who among you are posting strident political
statements on Facebook?” Almost nobody (including me) raised a hand, but you
could see the tightening body language across the room and some slumping in
seats. He asked, “Why are you doing that? When was the last time you changed
your opinion about something based on something your saw on Facebook? You’re
just pissing people off.”
I fermented some hard cider, so of course had to tell everyone about it. And somehow my Aug/Sept biking schedule appears too. Is nothing private? |
That
rang so true I logged onto Facebook right then and there and began deleting all
my snarky anti-Tea Party comments, reposts of Rachel Maddow quips, and Huffington
Post articles.
But
I never felt entirely comfortable with that decision. Being silent in the face
of injustice is a special kind of sin. So I narrowed my social and political
postings to two issues: social justice and gay rights, two issues I care deeply
about that have particular social meaning right now.
Still,
I know I’m inciting discomfort. Not a good thing in a medium where you can be
hidden with a click – the online equivalent of someone throwing a black sheet
over your head at a cocktail party because you discussed uncomfortable topics.
On
the other end of the spectrum are 2 guys I’m friends with on Facebook who have
raised the Facebook identity to a social art. Their posts carefully reflect
specific personalities. And they’re the best Hoosiers ever, meaning their posts
will never, ever, ever offend anyone or make anyone uncomfortable. That they’re
both in the advertising industry at the same company says a lot about their
style. Their Facebook personas are brands of sorts. Really sweet, endearing brands.
We see their hobbies, their families, their children, their pets, even their
quirks – with one it’s a love of vintage business signage, with the other it’s reoccurring
photos of interesting number combinations on the dashboard odometer. And they
have faithful followers. They can post nearly anything and comments flood in
from their friends, co-workers, and clients.
Their
posts give the impression they have no political opinions, are apparently
unaware of religion in any form, and nothing bad ever happens to them, or, like
good Hoosiers, they avoid discussion of all three topics.
Turns
out they’re onto something. A recent University of Pennsylvania study showed
that people who shared their personal lives online where perceived as better
workers by their coworkers.
Not wanting my Instagram identity to simply be another Facebook, I decided to only post inanimate objects - the cool stuff I encounter in my daily life. Lots of archit- ectural elements |
But
I think she’s on borrowed time.
It’s
becoming increasingly difficult to keep our work and online lives separate. If
you’re clinging to that old, “I can’t be bothered with something as shallow as
social media,” as I once did, you should know it’s not an attractive or
endearing quality. It marks you as out of touch with modern social
norms.
But
managing what you share is a constant battle.
Before
Micki and I went on our first date last March we only knew each other online.
As she was getting out of the car at the end of our date, she noticed a pile of
books in my backseat – copies of a local literary journal I publish with a
buddy. I handed her a copy and said, “You might enjoy this.”
Once
home she sent me a text saying, “Hey, the logo for your book project (a
grasshopper) is exactly like your tattoo.”
I
froze. She couldn’t know that.
“How
did you know I had a grasshopper tattoo on my shoulder?” I texted back. There
was a long silence before her sheepish reply. She admitted to googling me in
the days before our date. There was my address, phone number, my real estate
web site with details about my career and testimonials from past clients, links
to newspaper stories and columns I’d written, reviews of a book I’d published,
my blog – filled with stories about my life and details about my beliefs, an Indy
Star story about the restoration of my house, and yes, the website for that
literary journal, The Polk Street Review, complete with a photo file that
included a picture of me pulling up my shirt sleeve at a public reading,
revealing my grasshopper tattoo.
I
wasn’t offended. Who could blame her? “Smart girl,” I texted back. She was
going to meet a man she’d never met at a coffee shop she’d never been to. I might
have wondered about her intelligence if she hadn’t googled me. But it was
sobering to consider how much there is about me online. Not stuff marketing
companies have gathered and shared against my will, but stuff I’ve gladly
posted about myself.
It’s
a little bit the nature of my work. How can you sell real estate or writing if
you don’t throw yourself at people? But it’s also a measure of where we are.
You are going to be out there. Sure, you can easily make yourself invisible to
a particular person on Facebook – if they look for you it will simply appear
that you don’t have a Facebook account. But that won’t work for the myriad of
other web sites that have your info, right down to county tax records that show
your address, what you pay in property taxes, and how much you paid for your
house. Hell, Google street view will let someone virtually walk right up to your
front door.
The
reality about all these examples: each are pretty honest representations of who
we are in real life. My former student is aggressively honest to a fault, the
two advertising guys are genial, kind fellows with cool interests who don’t
like to make people uncomfortable with their politics (I know the politics of
one of them and so know he’s purposefully holding back), and me, I’m intellectually curious with an ADD-like scattershot approach,
combined with a broken and/or immature filter and I’m constantly promoting my
work online.
You
can’t hide yourself, online or off. The real you still comes out. For
better or worse.